| Business Simulation as Experiential Learning: Assessing Its Impact on Students’ Employability Readiness and Learning Outcomes in Retail Management Education | Nurul Ashikin Binti Md Taib, Ruzimas Ayu Binti Razali, Nor Alwani Binti Abd Wahab | 338 |
| Human Capital and Structural Capital as Drivers of Maqasid Sharia Performance in Women-Led Halal Businesses | Maulida Nurul Innayah, Rohana Ngah, Rosintansafinas Munir | 289 |
| Leveraging Human and Social Capital for Micro-Entrepreneurship Sustainability in Terengganu: A Conceptual Review | Norafzan Awang, Mohamad Shaharudin Samsurijan, Norbahiyah Awang, Azlinah Ambak, Irwan Yusof, Zahri Hamat | 192 |
| Entrepreneurial Challenges: Transforming Eggshell Waste into Sustainable Candles | Yap Xin Yi, Arthur Liaw Ik Han, Pradiipa Khor Pooi Hiang | 420 |
| A Conceptual Model of Intention of Using DuitNow QR Payment from Domestic to Cross-border | Soy Chee Chien, Noor Maimum Abdul Wahab, Ida Md Yasin | 258 |
| Click, Order, Deliver: Understanding What Shapes Online Food Delivery Service Among University Students | Adlin Hisyaz Azlan, Azilah Anis, Mohamad Yazid Yahya, Azimah Daud | 265 |
| Unlocking Halal Food Performance: Exploring Technology Acceptance Model and Halal Traceability System Adoption in Malaysia's Food and Beverage SMEs | Haslinda Hadis, Azaze-Azizi Abdul Adis, Masran Tamin | 175 |
| The Mediating Role of Service Innovation in the Relationship between Entrepreneurial Orientation and Firm Performance: Evidence from Star-Rated Hotels in Sarawak | Margaret Lucy Gregory , Malvern Abdullah, Rudy Ujang | 169 |
| Trust Formation in O2O Commerce: The Conditional Role of Brand Familiarity on Consumer Responses to Marketing Cues | Fang Zhang, Azlin Zanariah Bahtar, Rozita Naina Mohamed | 162 |
| Advancing the Entrepreneurial Success Components Theory: Developing the Advanced Entrepreneurial Career Success Framework | Ravi Nagarathanam, Gengeswari Krishnapillai, Dinesh Kumar Saundra Rajan | 182 |
| Global Research Trends in the Blue Economy: A Bibliometric Review and Future Research Agenda | Sylvia Nabila Azwa Ambad , Khairiah Mazdiah Kalimin, Dg Kamisah Ag Budin, Jain Yassin, Mohd Noor Hidayat Jimainal, Ilyana Natalia Affendy | 165 |