| Catalyzing Entrepreneurial Intentions: An Exploration of the Malaysian Landscape | Mohamad Zreik , Sharifah Zannierah Syed Marzuki | 259 |
| Challenges of Innovation in the Small and Medium Enterprises (SMEs) in Malaysian Furniture Industry: A Study of Design Related Conflicts | Intan Nadiyah Mohd Nor, Mohamad Hariri Abdullah, Hema Zulaika Hashim, Nur Syazana Osman | 153 |
| Revalidation of Students’ Social Entrepreneurial Behavioural Intentions Scale: The Fuzzy Delphi Method | Ina Murni Hashim, Noor Affeeda Ramli, Hamnah Che Hamzah , Siti Syamira Mohd Ramli, Wan Nurashikin Mahmood | 122 |
| Navigating Customer Experience: Insights into Fast Food Satisfaction and Happiness in Sarawak | Malisah Latip , Nancy Thien Swee Yen , Salmah Omar | 156 |
| Entrepreneurship Ecosystem Model to Promote Entrepreneurship among Malaysian Graduates: A Conceptual Paper | Nur Farhanah Zainal , Yasmin Kamall Khan, Azlin Shafinaz Mohammad Arshad | 152 |
| The Conspicuous Consumption Behaviour among the Millennial Generation | Nur Liana Kori, Muhammad Hafiz Bin Abd Rashid @ Abd Aziz, Syukrina Alini Mat Ali, Azmi Mat , Norliza Saiful Bahry | 124 |
| Organizational Performance of Small and Medium Enterprises through Corporate Entrepreneurship and Innovation Ambidexterity | Eili Munirah Mohamed Ali, Rohana Ngah, Mohd Ali Bahari Abdul Kadir | 154 |