Mohd Ali Bahari Abdul Kadir, Hardi Emrie Rosly, Hardy Loh Rahim, Junainah Junid, Noor Faizah Mohd Lajin
This case study looks upon the entrepreneurship journey of PakCu and his family members, in starting up their business called PakCu 916. From a mere roadside stall focusing on selling cut fruit (guava) famously known as Jambu PakCu, they were able to expand to more than 400 outlets within a year. With yearly sales of around RM4million, they were heading into bright future. However, unexpected problem arised concerning their “licensees”. Therefore, they were considering diversifying their business to ready-to-drink (RTD) products to be sold in hypermarkets. However, this comes with its own hurdles as majority of the hypermarkets are not so accepting due to their strict terms and conditions as well as the high slotting fees that were needed to pay in order place their product on the shelves.