Siti Fazilah Hamid, Noormala Amir Ishak
The COVID-19 pandemic has transformed our world in unpredictable ways. The COVID-19 crisis has brought about years of change in the way companies in all sectors and regions do business. The current environment has impacted us with the opportunity to re-examine our work values especially as they relate to our careers. In order to stay competitive in the economic environment, it is a great time to be digital entrepreneurs. The technology has made it incredibly easy to run online business from virtually anywhere in the world. This freedom is great in terms of flexibility and opportunity for personal life. Hence, this research aims to explore work-life balance on career satisfaction among digital entrepreneurs. The literature showed that satisfaction with work not only benefits personal lives but it also leads to better career performance. In order to verify the hypothesis, a questionnaire was used to gather data from digital entrepreneurs. The data were analysed using Structural Equation Modelling (SmartPLS) to assess the respondents. Results show that work-life balance has a positive influence on career satisfaction. The findings have implications in increasing our understanding of work-life balance on career satisfaction. This understanding is critical to help entrepreneurs improve their well-being and productivity, and to advance theoretical understanding of work–life balance research for management scholars. Therefore, future research will benefit from identifying the factors behind satisfaction among digital entrepreneurs.