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Volume 8 Issue 3 2022

Effect of Marketing Network and Training on the Success of SMEs in Bangladesh
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Md. Abdur Rashid, Md. Nuruzzaman, Md. Tahidur Rahman, Shah Ridwan Chowdhury

As Small and Medium Enterprises (SMEs) have been playing a vital role in the economic development of countries, especially developing ones, they got a noteworthy priority in the academic world during the last decade. SMEs create ample employment opportunities and make businesses compete globally. Based on primary data, this study intends to investigate the effect of marketing networks and training on the success of SMEs in Bangladesh. A convenience sampling technique was used for administering the closed-ended questionnaire on 399 owners/managers of 100 SMEs in the Rajshahi district of Bangladesh. Smart PLS software was applied to analyse data and test the hypothesis. The study finds that marketing networks and training have a significant effect on the success of SMEs. However, the effect of the marketing network on SME success was more significant. This study also demonstrates the policy implications for owners and managers of SMEs, the business community, customers, investors, and other stakeholders.

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