Nurul Hidayana Mohd Noor, Muhammad Azizi Jeffri , Intan Noor Sabrina Rosdi
The increased use of computers and Internet access speed has brought about a new form of sales and purchases. E-Commerce has become a rapidly developing phenomenon. Many studies have been carried out to understand the trend, but there still needs to be more research on the involvement of students in E-Commerce. This study was carried out to review the current level of involvement of Malaysian undergraduate students as traders in the use of E-Commerce and to examine the influence of performance expectancy, perceived trust, and facilitating conditions towards the adoption of E-Commerce. The conceptual model proposed was based on the extended Theory of Technology Acceptance Model (TAM). This was further extended by adding facilitating conditions as an enabler factor. A total of 384 respondents were selected using random sampling. Descriptive, correlational, and regression analysis were used to analyse the study's findings. This study found that, in general, the use of E-Commerce among students is high, which shows that many students choose to find side income through online business. The results also revealed that all independent variables have a positive influence on E-Commerce adoption, and perceived trust is found to be the most dominant variable. The implications of this study suggest that students need to be exposed to online business platforms by seeding and guiding students through a comprehensive entrepreneurial ecosystem.