Nur Liyana Yasmin Mohd Razalli, Mohd Ali Bahari Abdul Kadir, Sharifah Zannierah Syed Marzuki
This study examines the experiences of Bumiputera graduates who have chosen entrepreneurship as their path in Malaysia. Despite efforts to understand their motivations, these initiatives have not significantly increased entrepreneurial pursuits among this group. By using purposive and snowball sampling techniques, the study research involved interviewing seven Bumiputera graduate entrepreneurs, revealing diverse life experiences. The study offers fresh perspectives to the existing body of knowledge, enriching the literature on entrepreneurship. The experiences of Bumiputera graduate entrepreneurs shed light on the influence of Bumiputera culture, social status concerns, and various sociological factors as root causes for the limited number of Bumiputera graduates entering entrepreneurship.