| The Effectiveness of Loyalty Program Towards Customer Loyalty | Mohammad Zaim Mohd Salleh, Nor Sara Nadia Muhamad Yunus, Nadiah Maisarah Abdul Ghani | 175 |
| Deepening Financial Inclusion through Digitization: A Case Study of Microfinance in China | Mohamad Zreik, Sharifah Zannierah Syed Marzuki, Badar Alam Iqbal | 205 |
| Factors that Determine Workplace Flexibility at Government Offices in Henan, China | Jiang Biao, Siti Aishah Hussin, Chandramalar Munusami | 108 |
| The Effect of Work Life Balance on Employee Behaviour in The Malaysian Hotel Industry | Zuo Xueyuan, Chandramalar Munusami, Hamidah Md Yusop, Santhi Govindan | 128 |
| The Influence of Word of Mouth on Purchase Decision Through Purchase Interest (in Rumah Kaca Coffee & Eatery Kota Jambi) | Billy Martin, Musnaini, Husni Hasbullah | 125 |
| The Role of Innovation Capability to Improve Marketing Performance in Food SMEs | Kuwatno, Alifah Ratnawati | 192 |
| Adopting Malaysia's Tolerance for Monkeys in Nigeria's Forests: Exploring the Potential for Entrepreneurship in Wildlife Conservation and Sustainable Tourism | Orimaye Jacob Oluwafemi, Anifowose Oluwafemi Dele | 114 |